After a year of diligent effort and admittedly less-than-perfect secret-keeping, we are so excited to finally unveil the rebrand of ALCO Jewelry! While our jewelry remains the same, we've undergone significant growth, prompting a thoughtful reflection about who we are and how we present ourselves to the world.

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From ALCO's inception, this brand has been rooted in community and inspiration. Somewhere along the way, those values took a back seat, and it's time to bring them back to the forefront. Our rebrand is more than a visual change; it's a return to the origins of ALCO.

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The seed for our rebrand was planted about a year ago when we realized the core of our brand was not defined in our current presence. We are a company of dreams and inspiration first and foremost. A company that wants to push you to be the best version of yourself in every way that we can. A company that reminds you to live out your dreams and be intentional about each action you take. 

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You, are they key to our new branding. We aim to inspire you, connect with you, and move forward with you, to reach the best versions of ourselves.

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As we roll out our new branding you will see a mix of the old and new ALCO in places like packaging, prints and branded products. It's important to us that we have a sustainable transition into our new identity, and that means not wasting when it comes to things that feature our old logo or old brand aesthetics. 

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Thank you for being with us as we journey into the next chapter of ALCO. We are so grateful for your support.

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To learn more about who we have always been, but just recently reimagined, visit our mission page.